I help tour operators and independent guides get online, automate bookings, and stop losing time to admin — with tools built around how guiding actually works.
Everything built specifically for tour operators and travel businesses. No generic templates.
Fast, SEO-ready site that converts visitors into bookings. Built for the travel industry.
Online booking with payments, automated confirmations, and real-time availability.
Purpose-built digital tools — meal planners, guest portals, CRMs, and more.
A complete Notion system: bookings, clients, guides, and documents in one place.
60-minute strategy session with a written plan for exactly what to fix first.
SEO-optimised blog posts and travel content that build your audience over time.
Every project is live and in use. Same approach applied to client work.
Notion CRM for independent tour operators — bookings, clients, itineraries.
Spiel management PWA for guides. Teleprompter, spaced repetition, AI drafting, offline-first.
Practical guide to building a simple, profitable newsletter business.
I'm Sam — a tour guide operating across Italy, and the rest of Europe, and the founder of Dawnset Studio. I started my career in 2021 and overtime hit the same problems every independent guide hits: no proper booking system, everything in email, no presence on Google.
So I built what I needed. tourmeals, savereceipts, spielkit — all came from real problems on real tours. Now I help other operators fix the same issues, faster, with tools built for how guiding actually works.
We talk through your business and what you need. No jargon, no pitch — an honest 30-minute conversation.
Design and build your solution, keeping you in the loop. Most projects delivered in 2–6 weeks.
Handed over fully set up with clear documentation. You own it outright. I'm on hand for support.
Book a free 30-minute discovery call. We'll talk through your business and I'll give you an honest recommendation — whether that means working with me or not.
30 minutes · No commitment · Reply within 24 hours